KeepTrack – Mobile App
Five years of an event app, from companion app to lead capture tool.- Role
- Design lead
- Period
- 2021 to 2026
- Team
- Two designers, a tech lead and the agency Aexol
- Outcome
- An app started from scratch in 2021, now a full product on iOS and Android
Context
In 2021, Eventmaker launched Companion, a mobile app for attendees and exhibitors: agenda, directory, messaging and badge scanning to collect contacts. Development was handed to an outside agency, Aexol. In 2023, the app became KeepTrack.
My role
I didn't design every screen. I acted as a conductor: setting the main directions, driving the core concepts and keeping things consistent over time, while designers, product managers and agency contacts kept changing.
A customizable home screen
A trade show puts its exhibitors first, a conference its agenda, a festival its accreditations. A fixed screen couldn't suit them all. I pushed for a home screen that organizers customize themselves: a banner, the key information and links to the event's content.
To ship it in one cycle, we built it on our website builder. Organizers set it up in the same place as their website, with the same settings, and the app displays it in a WebView.
Web pages that behave like native screens
Web content inside an app gets noticed. In 2022, a client said our WebView pages didn't feel "native".
I prototyped two solutions and looked at how Lydia, Alan and a banking app open their web content. The solution we kept still uses the modal, but opens it from right to left like a native page, with a single back button instead of two controls. The change is modest, but it makes the experience consistent with the rest of the app.
Navigation designed for what comes next
In 2023, the visitor journey was about to become a core feature: visitors scan booths instead of leaving with brochures. The navigation had no room left.
I proposed moving the profile and notifications to a top bar, opened in a drawer, to free up the main navigation. The pitch explicitly planned for the modules to come, agenda and meetings. The native agenda arrived at the end of 2025, in the planned spot.
The app today
KeepTrack is available on iOS and Android, as an Eventmaker app and white-labeled for several organizers. It's grown to include lead qualification, the visitor journey and the agenda. The customizable home screen is still its front door: over five weeks in fall 2026, it was opened nearly 185,000 times, across more than 900 events, evenly split between iOS and Android.
Team
- Maxime Simeon, then Nadia Tefridj, screen design
- Robin Monjo, tech lead
- Aexol, mobile development